8 Essential Tools to Simplify SEO for Content Marketing

Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out. In this post, we’re going to look at eight essential tools you can use to simplify the search engine optimization of your content, from ideation to promotion.

The Idea Phase

Each piece of content should start with an idea, which should start with a great keyword phrase. Here are two tools you can use to come up with ideas for content that will perform well in search:

Google AdWords Keyword Tool

Google AdWords Keyword Tool may be the most obvious keyword research tool, but surprisingly, it’s also the most useful when it comes to content marketing. You can enter a topic idea and in many cases, you will get up to 800 suggested keyword phrases for that idea.

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You can download these ideas into a spreadsheet, sort them by search volume, and start coming up with content topics for the most popular results. These should keep you busy with content ideas for a very long time.

HubSpot’s Blog Topic Generator

If you are struggling with coming up with some actual titles for the keywords you discovered above, you can use the HubSpot’s Blog Topic Generator to create specific titles.

After you enter a couple of keywords from your spreadsheet, you will get a few good title ideas. Scroll below those ideas to enter your information.

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Once you do, you will then get a spreadsheet to help you generate 200+ more blog post titles.

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The Research Phase

Most SEO projects include a little competitor research. Once you’ve analyzed a few pieces of content that get lots of social shares and backlinks, you will know how long your content needs to be, what it needs to cover, and much more. Here are two tools you can use to analyze the top content on your topic:

BuzzSumo

BuzzSumo is a premium tool that allows you to see the top content on a specific topic based on social sharing volume.

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You can click on the View Backlinks and View Sharers buttons to see specific backlinks from other pieces of content, as well as those that have shared the content on Twitter. Both of these can come in handy later during the promotion phase.

Impactana

If you want to know more about a piece of content than just its social sharing metrics, there is Impactana. This premium tool will allow you to see the number of backlinks, views, and comments a piece of content has received.

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The views and comments metrics are especially useful in determining if a piece of content has a ton of social shares or links, but no traffic. These metrics can help you determine if the shares or links have been purchased.

The Writing Phase

Once you have written your piece of content, you will need to make sure it is fully optimized for both readers and search. Here are two tools you can use to make sure your content is fully optimized:

Grammarly

If you can’t have an editor look over your content, you can use Grammarly instead. This tool offers more in-depth error checking, beyond what Microsoft Word and Google Docs have to offer.

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You can configure Grammarly to look for issues based on the type of content you are creating, as well as choose the type of issues it will detect.

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This tool will prevent you from losing links and social shares to grammatical errors. It’s especially helpful for those who are not writing in their native language.

WordPress SEO

For those who are creating content in WordPress on their own domain, WordPress SEO is a must. This plugin will allow you to configure the SEO settings for each piece of content you write and analyze it for keyword optimization.

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You can switch over to the Page Analysis tab for detailed tips on how to improve your content’s keyword optimization for search.

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If you write for websites where you don’t have access to this plugin, you can always install it on your own WordPress website and save the post as a draft to run it through WordPress SEO analysis.

The Promotion Phase

Last, but not least, is content promotion. Even though social shares don’t count specifically as SEO-value links, they can help you reach people who are likely to link to your content. Here are two tools you can use to make sure your content gets the reach it needs to get the results you want:

Sendible

Sendible is a social media management tool that can help you quickly share your content with a variety of social networks.

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You can review your analytics for each share and easily repost your content to the same or different networks for continued promotion.

BuzzBundle

Another way to promote your content – and build some links to it along the way – is by searching for related questions about your content topic on forums, blogs, and social networks. BuzzBundle allows you to enter your keyword phrase and find posts related to your topic, all in one place.

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If you can find people asking about your topic, you can answer them with a link to your content. It’s relevant, useful, and usually appreciated.

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