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75,000 People Really Want to Work at Google
Just a little over a week after announcing plans to hire more than 6,000 and make 2011 the largest hiring year in Google’s history,…
Fixing the Web’s Lost Content: An 8 Step Guide for Link Builders
This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet…
Year Of Rabbit Proving Big Real Time Search Ad Play
Amid the warm wishes for the Chinese New Year, there are a lot of advertising plugs. Seems Google may need to add spam filters…
Advancing Strategy for Social Marketing
How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content,…
Anchor Your Landing Pages and Convert Wayward Clickers
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A…
Chinese New Year 2011: Google’s Year of the Rabbit Doodle
Today is the Chinese New Year. In celebration, Google Hong Kong posted a new Doodle to usher in the Year of the Rabbit. Supposedly,…
Google: Only 2% Opt-Out of Instant
Only about 2 percent of users have opted out of using Google Instant, according to Ben Gomes, Instant lead engineer. Launched in September, Google…
Bing Gets Served on The Colbert Report [Video]
Google’s accusation that Bing copied Google’s search results has gotten mainstream media attention from the BBC to the Wall Street Journal. Last night, the…
Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers
According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and…
Google’s Groundhog Day: Is The Search Giant Scared Of Its Own Shadow?
Google’s Bing-sting to “prove” that they were copying search results is noteworthy for how elaborate the operation was to catch the hand in the…