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SEO

Why SEOs Shouldn’t Fixate on Keyword Rankings

Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to…

By Rob Chant · 18 Feb 2011

PPC

Automate Your AdWords Management with Automated Rules, Part 2

A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use…

By Joseph Kerschbaum · 18 Feb 2011

Social

Social PR: 10 Ways to Do PR Better with Social Media

Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways…

By Lisa Buyer · 18 Feb 2011

Industry

12 Bloggers Already Blogging About SES London 2011

Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging about the…

By Greg Jarboe · 18 Feb 2011

Industry

Google Integrates Social Into Search Results

Starting today, you will be seeing what Google calls “social search results” interspersed throughout the traditional Google search results, based on Google’s idea of…

By Thom Craver · 17 Feb 2011

SEO

Do You Know Pop Culture? Ashton Kutcher Is Hiring VP To Cover Events

So does traveling to various pop culture events around the world sound like fun? Is working with an actual pop icon one of your…

By Frank Watson · 17 Feb 2011

SEO

Google AdWords Opens Automated Rules For Ads To All Users

Late last year, Google launched a beta test of “Automated Rules” for Adwords – “that lets you save time by scheduling automatic changes to…

By Frank Watson · 17 Feb 2011

SEO

Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?

Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google…

By Frank Watson · 17 Feb 2011

Industry

Ways to Improve Brand Awareness by Building Links

These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your…

By Steve Beatty · 17 Feb 2011

SEO

Guillermo González Camarena Inventor Of Color TV Gets Google Doodle

Guillermo González Camarena invented the color TV and he was born in Mexico February 17, 1917 and Google Mexico has a Doodle to honor…

By Frank Watson · 17 Feb 2011