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Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it's still a viable marketing strategy for 2020, or whether to spend more wisely…
How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on…
Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
VPN and SEO: Why professionals should care
One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there's nothing better…
How to make the most of Google’s “People also ask” results
We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People also ask".
How encryption can enhance your SEO ranking
Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online? Key details…
Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google…
Google for branding: Getting more from search engine services
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can use them…