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RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant…
How to verify your Twitter account in 10 steps
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps,…
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past…
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further…
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their…
10 content marketing tools to boost your productivity
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized.…
Five things to remember for a smooth, catastrophe-free site migration
SEO should be the cornerstone of any site migration strategy. SEOs need to get in on the action from the word go, to safeguard…
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from…
85+ SEO experts you should follow on Twitter
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well…
What’s the most important CRO metric? (hint: not conversion rate)
What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.
Three things marketers can learn from Lokai on social media
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or…
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost…
How to increase your remarketing ad conversions in five steps
The five key factors your remarketing adverts need to have to ensure you’re harnessing every potential opportunity for a conversion.
How a dedicated IP address and SSL certificate affects your search engine rankings
To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among…
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it's rapidly surpassing…
SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.