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Search Headlines & Links: Jan. 11, 2007
Below is a selection of stories posted to the Search Engine Watch Blog, along with today’s headlines from around the Web: From The SEW…
Mike Grehan Back With New SEO Brand
Even while the last vestiges of his former company, MarketSmart Interactive, are absorbed into the Think Partnership borg, Mike Grehan has set up shop…
Friendster Using Google Search and Ads
Friendster CEO Kent Lindstrom announced the company will be using Google for search as well as using Google ads on its social portal. Friendster…
SEMPO Board Nominations Open
It’s that time of year again — time to pick new leadership at SEMPO, the Search Engine Marketing Professionals Organization. Members can nominate candidates…
Quality Score, AdWords Quirk In Delivery
We had a problem with our PPC campaign recently. Even though we had unoptimised the ad delivery we noticed one ad getting more traffic…
Microsoft Live Analytics Enters Alpha Stage
Microsoft is working on a Web analytics product that’s been spotted in the wild recently, under the code-name Gatineau. It’s named for the city…
Social Features Key to Yahoo Local
Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product.
A Majority of Users Would Submit Reviews
A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating…
Search Headlines for Jan. 10, 2007
A collection of search-related headlines from around the Web: What happens in Vegas…, Yodel Anecdotal What Will It Take to Unseat Google?,…
Philly Marketers Meeting January 25th
Lianna Evans – of HatBait and SearchMarketingGurus fame – is helping to organise a group get together on January 25th for marketers in the…
Court Hands Minor Loss to Trademark Owners
In a long-running court case between exercise equipment manufacturers, a judge has determined that one company’s purchase of search ad keywords containing the other’s…
Is Apple iPhone the Key to Unlock Mobile Search?
Apple unveiled its much-anticipated iPhone yesterday at CES to the delight of gadget-lovers everywhere. The device is a sleek mash-up of iPod, smartphone, and…
More Web-Video for Television with Akimbo, SlingBox, and Apple TV
A theme at the Consumer Electronics Show (CES) this week is the announcement of products that will allow consumers to view video on demand…
Google Number One Place To Work
Fortune Magazine has Google at the top of the 100 best companies to work for in 2007. Hey I have been to a few…
The Bigger Question of SEO
Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers.
What’s the Real Value of a Search Marketing Agency?
In today’s SearchDay, The Bigger Question of SEO, iProspect’s John Tawadros weighs in on the SEO as rocket science debate. His conclusion? SEO is…
Toyota Gives Owners MySpace Like Blogs
The continuing growth of social media has influenced another market. Toyota has helped create a MySpace like program for their hybrid users to create…
New Social Search Engine Targets Boomers
Eons, a social network for the over-50 crowd launched last year by Monster.com founder Jeff Taylor, has launched a new Web search engine that…
Exposure Works
Here’s another great example of brand banners impacting search campaign results. According to Chief Marketer, “a group exposed to display media was 27% more…
You May Target With Trademarks
According to a recent U.S. District Court ruling, you may use trademarks when buying search ads. Just don’t use the names in actual ads…