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PPC

Google AdWords Enable Tablet Specific Targeting

Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction…

By Jonathan Allen · 10 May 2011

SEO

Why Search Engines Should Use Social Signals as Ranking Factors

Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some…

By Nichola Stott · 10 May 2011

Video

YouTube Goes Long: Adds 3,000 New Movie Titles for Rent

YouTube has just added 3,000 new movie titles for rent in the U.S. At the same time, YouTube is also bolstering its investment in…

By Greg Jarboe · 10 May 2011

PPC

Slim Down Your CPCs With 3 Compound Metrics

Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data…

By Alex Cohen · 10 May 2011

Local

Google Wants Users To Confirm Business Listings

David Mihm noted that Google Maps listings for businesses now include overlays asking if they are still operating, in the case of unclaimed or…

By Frank Watson · 09 May 2011

SEO

Is NYT Link Baiting With Link Outings?

The New York Times shows interest in the SEO space, but once again shows they still do not fully understand it. Do marketing companies…

By Frank Watson · 09 May 2011

Industry

Search News & Headlines Around the Web – May 9, 2011

Here's a roundup of today's other search news and headlines from around the web.

By Danny Goodwin · 09 May 2011

Industry

Google’s New Search Layout Test: Borrowing From Blekko & DuckDuckGo?

A test of a new Google search results layout caused a mixed reaction from users on Twitter and blogs over the weekend.

By Danny Goodwin · 09 May 2011

SEO

6 Ways to Socialize Your SEO & Content Strategy

Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send…

By Guillaume Bouchard · 09 May 2011

Industry

Google Calendar Update Lets You Color Code Individual Events

Google now lets you color code individual events within Calendars. Many people have been waiting for this!

By Thom Craver · 09 May 2011