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Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign design and…
Discussion with Gary Price about Vertical Search Engines
In my latest interview, I had the chance to speak with Gary Price of Ask.com about vertical search. Gary became well known in the…
Highlights from the SEW Blog: Apr. 9, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
A Week in the Life of a Paid Search Marketer
See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach…
AOL Launches Google-Powered Search Marketplace
As they said they would when they expanded their alliance back in December 2005, AOL and Google are now offering advertisers the ability to…
Travel Search Marketing: Time for a Test Drive?
Travel search brings consumers the best of local, social, shopping and multimedia verticals, and offers search marketers lots of opportunities. Search Engine Watch Editor…
Search Headlines & Links: Apr. 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Settles Copyright Suit Over Google News
Google has settled a copyright suit filed by French news agency Agence France-Presse over Google News’ use of its content, according to a AP…
Is Google’s Armstrong Promoting Search Spam?
Kate Kaye at ClickZ uncovers an interesting connection between Google’s VP of Ad Sales Tim Armstrong and potential search spam. In “Bottom Slurping for…
Clicktracks Releases Click Fraud Detection for Smaller Businesses
Clicktracks Web Analytics announced on April 4, 2007 that they will launch a new product for SMBs which will be known as Clicktracks Pro…
Convera Focusing on Vertical Search for Publishers
As Kevin Newcomb recently posted here Convera has sold it’s RetrievalWare enterprise search business to FAST Search & Transfer of Norway. What this means…
Google Wins in Court
In a click fraud case filed against Google in Pennsylvania by one of the 556 plaintiffs that opted out of the July 2006 class-action…
In-Housekeeping 101: Where to Put Your SEO Department
In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company.…
Search Headlines & Links: Apr. 5, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo to Require Short Descriptions
Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while making the current 190-character description an…
Google Updates Display of Top AdWords Ads
AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links that appear…
Get Social With Your Browser
This week, Mozilla Labs announced a new project to develop social functionality within the Firefox browser. The Coop aims to “create a fun and…
BuzzLogic: Finding the Buzz
Today I had the chance to speak with the executive team at BuzzLogic, an early stage tech company that tracks “buzz” around topics or…
Jupiter Research Solo Again
Jupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own…
iProspect to Accelerate Global Expansion
Aegis Group’s Isobar, which acquired PPC search agency iProspect for $50 million two years ago, is expanding the iProspect brand globally, beginning with Isobar’s…