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US Senate Internet Copyright Legislation Deja Vu
Last year there was COICA, this year there is PROTECT IP - legislation in the US Senate wanting to control aspects of the internet…
Redefining Unique Content
If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search results? Here's one assessment.
Unified Tracking: Making Sense of Display and Search Data
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still…
What Price, Gold? Virtual Currency Can Mean Real Crime
The Guardian, reported that a labor camp in China is forcing prisoners to play World of Warcraft in order to "farm gold". SEW decided…
Is Twitter Getting More Social Or Just More Complicated?
Twitter has added new features such as the ability to see what tweets your followers are making as well as those made by people…
PayPal, EBay Sue Google for Trade Secret Theft
PayPal yesterday filed a lawsuit against Google and two former PayPal employees who now work at Google. PayPal alleges that Google and former PayPal employees…
Google Adds Flight Info to Search Results
Next time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list…
How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five…
4 Key Recommendations for B2B SEO in Industrial Markets
As optimism over the economy increases across B2B organizations and industries, search engine marketers need to take note. Industrial professionals go online when searching…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within…