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Will Google’s FeedBurner Scorch Organic SEO?
Last week, Google confirmed the rumors that it will acquire FeedBurner. Mark Jackson takes a look at the future of organic search engine optimization…
Ask.com: The Other Search Engine?
Ask.com is positioning itself as “the other search engine,” making a play to get users to think about Ask in addition to Google when…
Salesforce, Google Confirm Partnership
The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for…
SEW Experts: Leveraging Big Business Assets for Better SEO Visibility
In today’s Big Biz column, “Leveraging Big Business Assets for Better SEO Visibility,” Aaron Shear looks at ways to get multiple units of a…
SEW Experts: Will Google’s FeedBurner Scorch Organic SEO?
In today’s au Natural column, “Will Google’s FeedBurner Scorch Organic SEO?,” Mark Jackson examines the impact Google’s acquisition of Feedburner could have on search…
Ask Launches Ask3D
There is a new look at Ask. Following hot on the heels of the recent announcement by Google of its Universal Search, Ask has…
Search Headlines & Links: June 4, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo Launches Quality-Based Pricing
At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings marketplaces to…
Highlights from the SEW Blog: June 4, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Portfolio Based Bid Management vs. Keyword Based
Latest in my interview series was a fascinating chat with Anil Kamath, the CTO of Efficient Frontier. I have long been a fan of…
Yahoo! Launches Search Marketing Commercial API Program
Yahoo! announced they are starting a Search Marketing Commercial API program. The press release details the levels of access the API will provide. Hoping…
NY Times Goes Deep on Google
An article in Sunday’s New York Times, Google Keeps Tweaking Its Search Engine, goes in-depth with Google’s Amit Singhal, one of the Google engineers…
360i in Management Buyout
Innovation Interactive, which houses search and interactive shop 360i and search tools provider SearchIgnite, has gone solo, via a management-led buyout from Japanese parent…
Microsoft Planning Next Search Engine?
According to TechCrunch, Microsoft has “gathered a team of twenty or more ‘rock star’ developers” to build its “next-generation” search engine. The team will…
SEW Experts: Setting Campaign Goals and Metrics for Success
In today’s Search Ads column, “Setting Campaign Goals and Metrics for Success,” Tony Wright explains the importance of setting initial metrics for success, especially…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you…
AdWords Bolding Synonyms
David Szetela spotted this today and contacted Google for confirmation. AdWords is now bolding the expanded match terms in the ads. The example he…
Search Headlines & Links: June 1, 2007
Want a snapshot of the day’s SEM and SEO news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog,…
Google Acquires Feedburner
As expected, Google announced today that it has acquired Feedburner. The move brings feed distribution and management tools, as well as potential RSS distribution…
Mike Grehan Joins Bruce Clay Inc.
Mike Grehan has joined Bruce Clay Inc. as its VP of international business development. According to Lisa Barone, his role will include strategy, servicing…