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Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between…
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond…
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement new global…
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Guide to Google ranking factors – Part 3: quality content
An algorithm won't judge for personal taste, but there are some technical things you can do to make sure your content is deemed 'quality',…
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
How mobile is transforming the restaurant order and delivery business
To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web…
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media...
Adblock Plus gets into the ad business with launch of RTB platform
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business.
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and…
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and…
How strategic is your content strategy? Test yourself with five key principles
19 ways to tell... Top 5 signs that… What Bridget Jones can teach us about…
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
Top 10 essentials for SEO reporting
I have created a simple SEO reporting template to help us focus on the key elements of showing value from organic search.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along…
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works…
Guide to Google ranking factors – Part 2: keywords
Where should keywords appear in your content, as well as how often and in what form?
SEO audit: a complete guide to the basics
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you…