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Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
Six ways you can watch your competitors watching you
You watch your competitors, they watch you, so let’s see what they're looking at.
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities.
10 ways to promote your WordPress blog for beginners
If you've just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on multiple online…
Which is the king of mobile: China or US? Where is the biggest opportunity?
When the enormity of the population is taken into account, how does China compare with the US on mobile?
Five keyword myths you need to forget right now
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn't mean retailers should dismiss…
How to market your online business for free
Here we present 32 tips to give your online business a boost without the need of a credit card.
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Nine lesser-known SEO resources and blogs you might not follow, but should
I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the…
Guide to Google ranking factors – Part 1: On-page factors
Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site…
How a customer reviews strategy can impact SEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google experiments with new desktop SERP layout
Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would…
What does Google AMP mean for ecommerce?
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
How to boost sales by improving your trust signals
If people do not trust your brand, your conversions will suffer no matter how persuasive your copy is.
Three ways an SEO is like a financial planner and how this affects agency proposals
I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the…
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.