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Business.com Acquired by Yellow Pages Publisher
Print and online Yellow Pages publisher R.H. Donnelley Corp. has signed a definitive agreement to acquire Business.com for $345 million in cash and deferred…
Web Analytics Shootout: Unica’s Affinium NetInsight
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica’s…
7 Tips for Training Link Developers
Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics.
Behavioral Targeting Trots Along
For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try. It’s a valid perspective, as Jupiter Research…
SEW Experts: 7 Tips for Training Link Developers
In today’s Link Love column, “7 Tips for Training Link Developers,” Justilien Gaspard offers 7 tips for training link developers that range from promoting…
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer…
Search Headlines & Links: July 25, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Click Quality Council Holds Steering Committee Meeting
Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this webinar meeting,…
We have been very busy here at SES
In addition to the redesigns of SearchEngineWatch and ClickZ we have been hard at work on the event front… keep on reading for clarification…
How To Determine What A Link Passes
Aaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes “Reputation / Authority…
Digg Goes with Microsoft for Ads
Social media site Digg has entered a deal with Microsoft to sell and serve display and contextual text ads on Digg, and to work…
Brand Owners Unite Against Domain Squatters
Domain squatters, who buy domains that are typos or variations of a popular company or brand name and then put ads on the site,…
Intent and Extent
One of the themes that has emerged at the recent conferences I have been to, is the notion of “Intent and Extent”. The premise…
Taking Your PPC Campaigns Beyond the Majors
Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want to broaden…
Turning Local Inside Out
Search providers have been trying to figure out local search since the dawn of the Web defined search as an information vehicle. That is,…
Search and Affiliates Coming to London
How are affiliates using search engine marketing? Search Engine Strategies and Affiliates4U.com will find out at a one-day SES Forum at the A4U Expo…
SEW Experts: Turning Local Inside Out
In today’s Searching for Meaning column, “Turning Local Inside Out,” Kevin Ryan takes a look at what local search looks like today, and why…
SEW Experts: Taking Your PPC Campaigns Beyond the Majors
In today’s By the Numbers column, “Taking Your PPC Campaigns Beyond the Majors,” Eric Enge shows you why you might want to broaden your…
Search Headlines & Links: July 24, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
The Search Engine Update – Number 245 – July 24, 2007
Search Engine Watch's recap of top search engine stories since our last newsletter.