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10 Key Things I Learned From Working at a Search Startup
I’ve learned a lot in my time in the search community, which has always been generous with its knowledge. In my continuing effort to…
7 Reasons Why Bing Is Here to Stay
Despite public criticism for losses posted by Microsoft's Bing, some of which even extended to calling for CEO Steve Ballmer to be replaced, the…
Google Launches Hotel Finder, Steps Up Travel Search Game
Despite the purchase of ITA, Google has yet to delve deeply into travel features. However, their most recently experimental tool, the Google Hotel Finder,…
Google Buys Local Deal Aggregator The Dealmap
Google has acquired The Dealmap, a website that collects local deals and discounts and makes them available via Twitter, a mobile app, and email.…
Conversion Triggers – Persuasion Strategies for Digital Marketers keynote preview
We are just 2 weeks away from Connected Marketing Week! Check out the video below with our Keynote speaker, Susan Bratton, on what to…
5 Steps to Building a Search Persona
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching…
Creating YouTube Ads Worth Spreading
It isn’t enough to make video ads that get views. You also need to create video content that generates passion, intensity, motivated conversions, and…
I’m Feeling Lucky: The Confessions of Google Employee Number 59
"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke…
Gmail Man Stages Email Intervention
Earlier this week Google launched a campaign promoting Gmail calling users to stage an 'Email Intervention', and "save your friends from outdated email". Microsoft…
As Google+ Controversy Rages, Linden Lab Launch Social Profiles
The Google+ identity dust-up only started with virtual worlds because that group were the first to predict the oncoming freight train. Linden Lab responded…