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How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates
Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro…
Users Respond to Google+ and Facebook Interfaces Nearly Identically [Study]
A study from Eye Track Shop trying to show whether Google+ ads have more or less potential than Facebook ads demonstrates how users perceive…
SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an SEO competitive…
Launch of Google+ Games Heats Up Social Gaming Battle With Facebook
Google+ has added its first 16 games. The good news for developers is that Google is only taking a 5 percent commission, compared to…
The Name Game: Display Names and the Law Of Unintended Consequences
The Lab's new name game has hardly been a ringing success. People really don't like it when you mess with their choices in identity.…
Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed
Earlier this week Facebook rolled out a clunky “grouping” feature, which lumps together any mention of a topic (say Google, for example). Now Top…
Twitter Adds @User, Activity Tabs, New Reply Feature
Twitter is adding an @User tab, Activity tab, and the ability to tweet to any user from their profile page. These features gives users…
Content Site Links Are More Valuable than Social Links [Study]
Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement…
Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF
Gorgeous, sassy online marketing expert, Susan Bratton, gives a quick preview of her keynote at SES San Francisco. Also, find out how to get…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims and will…