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Industry

Google Buys 12 Patents, Protection for Google Related, Instant Pages

Google has bought 12 patents relating to “cross-referencing information online, techniques for speeding up Web browsing and online advertising,” a move likely meant to…

By Danny Goodwin · 23 Aug 2011

Industry

Balancing Your Paid & Organic Keywords

Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results…

By Jason Tabeling · 23 Aug 2011

Analytics

How ‘Doing The Math’ Adds Up To Increased Online Revenue

Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's…

By Stephen Cobb · 23 Aug 2011

Content

6 Tips to Keep Blog Visitors On Your Site

Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage…

By Kevin Gibbons · 23 Aug 2011

Industry

Google’s Purchase of Motorola More About Patents Than Hardware

Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the…

By Thom Craver · 23 Aug 2011

Mobile

Google Partners with Big Brands for Tablet Catalog Project

Google has launched Google Catalogs, a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items…

By Rob D Young · 22 Aug 2011

Mobile

5 Mobile Marketing Tips From Cindy Krum

Search Engine Watch recently spoke with the author and CEO, who shared her top tips for marketers getting involved in the mobile space, including…

By Frank Watson · 22 Aug 2011

Industry

Advanced Keyword Modeling: How to Calculate Success on Google & Bing

Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the…

By Andrew Davis · 22 Aug 2011

Video

Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+…

By Greg Jarboe · 22 Aug 2011

Industry

Google Experiments with Infinite Scrolling

Google is trying out a new way to move beyond the first 10 results of the SERP: infinite scrolling. The new presentation gives a…

By Rob D Young · 22 Aug 2011