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Adding a Twitter Share Button Adds 7x More Exposure [Report]
Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button. Meanwhile, only half…
A Few adCenter Tricks For Halloween PPC Treats
As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches…
YouTube Creator Playbook Offers New Strategies & Best Practices
YouTube has posted a playbook that compiles important tips, best practices, and strategies for Partners and content creators that go beyond the typical advice,…
Websites With Lower Google Rankings See Higher Ad CTR [Study]
A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will click on…
2012: Search Marketing Armageddon or Opportunity?
A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand)…
Developing Links with Strategic Partnerships
Teaming up with another site or organization is a great way to build links, exposure, and branding. It can be done in a number…
Real Names: Google+, Government & The Identity Ecosystem
Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer, perhaps, is…
Google TV Coming to UK, Schmidt’s Hopes Still High
In an Edinburgh conference for the UK TV industry, Google's Eric Schmidt discussed the integration of television and the web. He announced that Google…
Google Calendar Fades Past Events
Google Calendar now automatically dims past events by default. Google says this new feature is designed to “help you focus on what's next.” The…
Shareholder Sues Google For Aiding Illegal Drug Sales
A Google shareholder has filed a lawsuit against Google CEO Larry Page and the entire board of directors for unspecified damages because the company…