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Industry

SEW Experts: Get Your Web Site in Good Working Order: Google Website Optimizer

GWO is the newest search engine acronym. What does it mean for you? In today’s By the Numbers column, “Get Your Web Site in…

By Kevin Newcomb · 02 Oct 2007

Industry

SEW Experts: Halo 3 as Meta4 Redux

Last week, the big launch of Halo 3 enticed gamers in droves. In today’s Searching for Meaning column, “Halo 3 as Meta4 Redux,” Kevin…

By Kevin Newcomb · 02 Oct 2007

Industry

Search Headlines & Links: October 2, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 02 Oct 2007

Industry

Henry: Portrait of a Search Engine Serial Killer

It’s hard to pimp your Website in the city that never sleeps. Especially when you’re the Internet Outsider Insider. The who? A man without…

By Kevin Heisler · 02 Oct 2007

Industry

Search Budgets to See Double-Digit Growth

A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.

By Kevin Newcomb · 02 Oct 2007

SEO

Better Search: Libraries or Engines?

The Engines win by a landslide, at least according to current college students. They preferred searching on Google or Yahoo versus their college library…

By rumo · 02 Oct 2007

Analytics

Study Shows Many Plan to Spend More on Search in 2008

A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. In…

By Kevin Newcomb · 02 Oct 2007

Industry

iHeard.com: Web Radio Search Engine

A specialized search engine for finding internet radio stations has just been launched by Fusa Consumer Search Network, Eric Ward reported today. The site,…

By Frank Watson · 02 Oct 2007

Industry

Microsoft Acquires Shopping Search Site Jellyfish

Microsoft has acquired Jellyfish, a comparison shopping site that launched in June with a pay-per-action ad model. Jellyfish acts like a reverse auction through…

By Kevin Newcomb · 02 Oct 2007

Industry

Yahoo Search Gets Blended, Helpful

Yahoo today launched what it’s calling the “new Yahoo Search.” The biggest changes are the introduction of Search Assist, a pre-search query refinement tool…

By Kevin Newcomb · 02 Oct 2007

SEO

Top 10 Reasons You Must Do SEO

Many have claimed "SEO is Dead." The final five reasons why that just ain't so.

By Mark Jackson · 02 Oct 2007

Industry

Taking the Offline Business Online

Search engines would love to include your small business Web site in their results. They want you to be found. So why are you…

By Carrie Hill · 02 Oct 2007

Industry

SEW Experts: Top 10 Reasons You Must Do SEO

Many have claimed “SEO is Dead.” In today’s au Natural column, “Top 10 Reasons You Must Do SEO,” Mark Jackson offers the final five…

By Kevin Newcomb · 01 Oct 2007

Industry

SEW Experts: Taking the Offline Business Online

Is your small business hiding offline? In today’s Little Biz column, “Taking the Offline Business Online,” Carrie Hill shows you some ways to make…

By Kevin Newcomb · 01 Oct 2007

Industry

Highlights from the SEW Blog: September 24-28, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 01 Oct 2007

Industry

Search Headlines & Links: October 1, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 01 Oct 2007

PPC

Yahoo Sponsored Listings Allowing Site Blocking

Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today. Apparently you are now able to block…

By Frank Watson · 01 Oct 2007

Industry

Microsoft Updates Top Ad Algorithm on Live Search

Along with the recent organic ranking improvements Microsoft has made to Live Search, it has also tweaked the algorithm it uses to rank ads.…

By Kevin Newcomb · 01 Oct 2007

Industry

Has Change In Google PPC Algorithm Created New Budget Busting Possibilities?

The current cost jumps in cost per clicks at Google may have created a way of pushing a bunch of your less savvy competitors…

By Frank Watson · 01 Oct 2007

Industry

Yahoo Calls In Steve Jobs to Inspire VPs

Instead of the rumored mass firing expected to take place at last week’s all-day meeting of top Yahoo execs in Sunnyvale, attendees were treated…

By Kevin Newcomb · 01 Oct 2007