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SEW Experts: Content Advertising Explained
Little-understood, content advertising consumes a big portion of many advertisers’ PPC budgets. But for many advertisers, content advertising performs far worse than their search…
SEW Experts: Searches in Vegas, Stay in Vegas
In so many ways, Las Vegas is the best-marketed city in the world. Given that sophistication, one would expect to find all the main…
Top 10 Search Terms in 10 Categories, October 2007
The month's top search terms in 10 categories.
Your Visitors Appreciate Targeted Ads, Really
Despite all the privacy concerns of late, online shoppers appreciate the benefits of personalized and targeted promotions. According to an Avenue A | Razorfish…
Search Engine Forums Spotlight: November 2, 2007
Found in the search marketing forums: PPC Reports for Clients; Almost Ready to Hire an SEO/SEM; Product Pages with Manufacturer's Text; and more.
Search Headlines & Links: November 2, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
When Business Mags Venture Beyond Wall Street
When the well-known business magazines venture beyond Wall Street and even Main Street to find stories, don’t be surprised to see your contextual and…
OpenSocial and Search Marketing
As has been previously reported here on Search Engine Watch, Google has launched a set of APIs known as the OpenSocial APIs. This post…
The toughest decision marketers must make
Late last night I received an email from a marketer who needed help with the toughest decision in the industry: Who do you recommend…
Washington Post creating Facebook “News Tracker’
According to Rob Curley, WashingtonPost.com is developing a “newsTracker” service for Facebook users. The news app is designed to keep users of the social…
Seth Godin Dishes Out Meatball Sundaes
Today, SES Chicago keynote speaker Seth Godin spent an hour dishing out his marketing wisdom on a webcast with our own Kevin Ryan. He…
Del.icio.us and StumbleUpon: A Social Media Primer
Both sites can send you traffic, and help you build links. However, the most important use of the two sites is to reach top…
Search Headlines & Links: November 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
GoogleClick Clears One Hurdle, Another Looms
Google’s planned $3.1 billion acquisition of DoubleClick cleared another regulatory hurdle this week when the Australian Competition and Consumer Commission (ACCC) announced on Monday…
Ask.com Carrying IAC Through Tough Times?
Ask.com’s strong performance is helping offset a rough quarter on parent IAC, driven largely by a troubled mortgage industry’s impact on its real estate…
Google Custom Search Overlay
The Google Custom Search blog just announced a new feature, the Custom Search Results Overlay. What it does is provide a way to have…
How Site Architecture Influences Link Building
Site architecture determines how successful link building campaigns will be. Find out how a film Web site can benefit.
SEW Experts: How Site Architecture Influences Link Building
Site architecture determines how successful link building campaigns will be. In today’s Link Love column, “How Site Architecture Influences Link Building,” Justilien Gaspard takes…
Most Searchers Have Two Words for Google
A higher percentage of searches contain two words than one, three, or more word phrases.
Search Quality Depends on Intention
Google has the reputation and the momentum behind it to be considered the most relevant. But is it really?