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Mobile Reader Survey: Voting Now Open!
With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now…
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns you would get from…
Workplace by Facebook: a reality check
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape…
Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand…
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an…
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year bring out bigger challenges.
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential…
6 Psychologically Proven Techniques to Boost Your Conversions in 2017
If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Here are some psychologically-proven techniques that you can use to…
Mobile ad viewability: what is it and does it matter?
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want to pay…
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
8 Tips for a Simplified Local SEO Strategy in the New Year
Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together…
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research.
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by…
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without…
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts - is incorporating machine learning and automation into the production…
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?