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Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to…
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option…
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
What is an exact match domain (EMD) and how can you safely use one?
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can keep yours…
Off-page PR: everything you need to know about changes to the local press
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves.
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you have a…
How neuroscience can help increase engagement with mobile users
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects…
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles?
Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
Did Facebook find a way to deal with fake news?
Mark Zuckerberg has decided to address the issue of fake news and announce Facebook's future plans.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
How marketing will change when 5G and VR collide
5G networks are expected to start rolling out this coming year and will likely be standard in 2018.
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing brands to pay for…
Mobile ad fraud: how agencies and advertisers can spot, combat and kill it
Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines…
Product reviewing: how to utilise digital influencers
Credible and reliable endorsements are now, more so than ever, vital to a brand's success.
Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their…