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Search Headlines & Links: March 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Stupid SEO Spammers
One "SEO" firm is charging people who know nothing about search to do nothing about search for them. And they're advertising through pure spam…
Lifetips Escalator Pitch, SES NY 2008
Byron White, the president and founder of LifeTips, helped us launch a new feature at SES NY 2008: The Escalator Pitch. The brainchild of…
Matt McGowan in Times Square, Day 1 SES NY 2008
John Connor Mulligan of SEO-PR interviewed Matt McGowan, the Global Vice President of Marketing at Incisive Media, on the first day of SES NY…
Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
Google News Unveils Two Updates to Comments Feature
Google has just made SEO-PR (that’s Public Relations, not PageRank) harder and easier at the same time! Two updates have been made to the…
New Google Mobile Search Feature Gives Your Thumbs a Rest
Do you dream of searching Google for local information with your mobile phone without having to use your thumbs? Soon, you may be in…
Yahoo Cloud Computing with 4th Largest Supercomputer in World
Yahoo announced an agreement today with Computational Research Laboratories (CRL) to support cloud computing research. At Search Engine Strategies (SES) New York last week,…
Is Twitter the New Google Alternative?
When searchers can’t find something on Google, they might turn to another search engine like Yahoo, Windows Live or Ask. Or they might turn…
Google’s Demo Targeting: No Panacea
Last week, Google announced its full demo targeting offering. They also provided a limited list of sites where you can buy ads today based…
SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google’s content networks requires different thinking than text ad campaigns — thinking that’s surprisingly counter-intuitive. There’s no way for…
LinkedIn’s New Company Profiles: Will They Rank in the SERPs?
LinkedIn has announced the creation of 160,000 company profiles as part of their career social networking site. But as recent Google rater guidelines show,…
Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying…
Is Microsoft Offering a Rose to the Wrong Bachelorette?
While Yahoo plays games with Microsoft’s acquisition bid, some are beginning to ask, “Why isn’t Microsoft buying AOL?” One of the biggest concerns about…
Election Year Brings New Efforts to Regulate Search Engine Data Collection
New York State Assemblyman Richard Brodsky has introduced a bill aimed at regulating the way search engines collect private data of its users. Similarly,…
The Other PR that influences search ranking
Our panel at SES NYC yesterday was about how to get authoritative links and what that can do for your search ranking. The moderator…
Sales and Your Search Marketing Agency – Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the…
SES NY 2008: Day 4 Coverage Roundup
What a show. Today we wound up SES NY 2008 with a brilliant keynote by Andrew Tomkins on Yahoo’s new Open Search Platform, an…
SEW Experts: Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying…
SEW Experts: Sales and Your Search Marketing Agency – Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the…