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Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look…
5 reasons to give SEO experts a seat at the website planning table
Whatever the reason for your website planning meeting, there’s an important voice that should be at that table: your SEO expert. Here are five…
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make…
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The 4 scariest online marketing disasters and how to avoid them
As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. Let this article serve as…
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
Should Google be more transparent with its updates?
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking…
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here…
How well do you know Search Engine Watch? The SEW Friday quiz
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz - this time…
What will the future of Google search results pages look like?
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In our follow-up infographic, we look into a…
How to identify and fix indexation bloat issues
Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It…
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s…
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first…
Four most interesting search marketing news stories of the week
This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new…
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't possible…
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities…
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended…
The State of Schema.org: What are the biggest challenges surrounding Schema markup?
A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the…
How to use Search Console for quick SEO wins
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how…
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.