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More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last…
Facebook Ad Images – Tips for Killer Creative
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue in your…
Who REALLY Needs a Mobile-Friendly Website?
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers…
Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking…
Congressman, EPIC Push for Larger Google Street View Investigation
Not content with Google's $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic Privacy Information…
Facebook Topples Google as Most Visited Site in Brazil
Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater…
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the…