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Google Releases Display Ad Builder
Following in MySpace’s footsteps, Google’s AdWords has released a display advertising builder. Now, you can create your own ad right in AdWords without hiring…
FCC Chairman Kevin Martin in Favor of Freeing Up White Space TV Spectrum
FCC Chairman Kevin Martin is in favor of freeing up the “white spaces” in the tv spectrum between television stations. While concerns over interference…
SEW Experts: Obama is Winning the Internet War
Election Day in the U.S. is fast approaching and it’s anyone’s guess who will win…or is it? Based on five key indicators on the…
SEW Experts: Content Promotion for Link Marketing
Even if your content is great and deserving of links, you won’t get very far if no one knows about it. The Web already…
Average Search CPC Data by Category for September 2008
Cost-per-click data by vertical category in search in the U.S.
Landing Page Optimization: Guessing vs. Testing
Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors…
Googloomy Times, Desperate Measures
Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can…
Eric Jackson to Yahoo: I Can Quit You, and I Did
One of the most outspoken investors during the Microsoft-tries-to-buy-Yahoo debacle was Eric Jackson. Mr. Jackson leads a group 146 shareholders that owned a collective…
ChaCha Selected by Rock the Vote for Mobile Answers
ChaCha has been selected by Rock the Vote to provide SMS search for the duration of the 2008 elections. Rock the Vote is the…
Google Translate Adds Widget, Notranslate Code Snippets
Google Translate has released a few updates to help you translate, or not, your pages for your site visitors. First up is a widget…
SEW Experts: Landing Page Optimization: Guessing vs. Testing
Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors…
SEW Experts: Googloomy Times, Desperate Measures
Crashing markets, bank bailouts, and government investments in the private sector are the new norm. In today’s Searching for Meaning column, “Googloomy Times, Desperate…
Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured…
Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you…
SearchDay | Where’s The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with…
Google, Yahoo Trying to Work It Out with the DOJ
Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the…
Yahoo Begins Offline Advertising Campaign for Search
Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search. Expect to see display ads (like…
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health merged. This…
Omniture Acquires Site Search and Merchandising Business from Mercado
Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado’s tools were previously integrated with…
Google Webmaster Central Updates Include API Settings and Crawl Error Sources
Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here’s the sparkling…