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Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with…
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the…
Why Google Shopping is dominating retail search marketing
A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the…
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if…
Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity…
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase…
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change…
How to implement semantic markup using Google Tag Manager
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer…
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all…
12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for…
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold…
7 Google Tag Manager courses to prioritize in 2018
If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But…
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different…
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that…
How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the…
Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to…
Google brings AMP to email: What does this mean for email marketing?
Google has announced that its open-source project Accelerated Mobile Pages will be coming to email, as part of its plan to turn email into…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO - and a whole lot more - to write content that will rank well and…
An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most…
Google’s updated SERP snippet length: What should be your SEO strategy now?
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets…