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What may be slowing your site down (and how to fix it)
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need…
What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of…
How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or…
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore.…
How advertisers can score big on the next device launch
On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist Purna Virji from Bing…
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in…
How to make sure your dealer locator tools are optimized for local SEO
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local…
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would…
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will…
What does Web 3.0 mean for search?
The phrase "Web 3.0" was first coined back in 2006. Viewed by some industry insiders back then as an "unobtainable dream", the idea of…
[Report] Who owns the flights market in search?
A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with…
Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings…
The 10 most common WordPress SEO challenges and how to solve them
If you're new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape…
5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's…
How to ensure you ask the right questions of your data
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your data effectively,…
Build it and they shall come: Why your site architecture and search strategy must be aligned
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the…
5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the…
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team…
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search.…
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like…