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Which tools should I buy to advance my SEO strategy?
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price,…
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly…
What’s behind the trend towards private search engines?
In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is…
How much should SEO cost?
The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal…
How to future-proof your SEO for 2018
With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little…
The Google AdWords training courses you need ASAP
Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising…
How to use Google Trends for SEO
Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world's most popular search engine. Over time,…
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network…
The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of…
Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry's first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a "technical…
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the…
What is an AdWords Quality Score and how can you improve yours?
If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you…
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee's growth is their ability to execute a winning digital marketing strategy that is unfettered by a…
What are sitelinks and how can I get them?
What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about…
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the…
How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend…
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an SEO agency…
How to align your content strategy with your sales funnel
From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your…
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more,…
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly…