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How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole…
Is PPC still an effective channel in an ICO marketing strategy?
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were…
Top time-saving tools for SEOs
As an SEO, it's likely that you heavily rely on a number of time-saving tools. In this article, Adam Clemence shares the Chrome extensions…
Getting listed: how to generate more traffic and mentions
If you think directories are dead, think again: there are plenty of new and old directories out there that can send you traffic and…
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of…
The big picture: what’s next for image and voice search?
Voice search and image search are increasingly becoming more prominent in our society. Wajid Ali from Forward3D investigates how far the technology has advanced…
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs…
Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant,…
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you…
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of…
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your…
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and…
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn't ignore…
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann Smarty reviews…
Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy…
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts - but there are a number of proactive steps to take to…
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use…
GDPR: ensuring your website is secure
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are…
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent…
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.