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Seven basic tips for blog SEO
John Stevens discusses seven basic tips to optimize your blog SEO.
How UX fits into SEO
Elements of UX have been rolled into SEO practices and are considered by Google and other search engines when determining how to rank a…
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially –…
The ultimate guide to meta tags: why they matter and how to optimize them for impact
Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are…
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they…
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it's a continuous work in progress. Sergey Grybniak…
How to avoid these common PPC mistakes
Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them from now…
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
The take-over of augmented and the future possibilities
2018 is the year augmented reality becomes actual reality.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares…
A guide to HTML and meta tags in 2018
To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML…
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices…
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a…
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid…
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares…
Is WordPress a good choice for SEO?
Is open-source platform WordPress a good choice for accomplishing the SEO goals you've been trying to achieve?
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest…
The conscientious searcher: how useful is Ecosia in a world dominated by Google?
Many forget there is an environmental cost to Googling. Could eco-friendly search engines, such as Ecosia, offer a valuable and green alternative?
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local,…
Closing the knowledge gap: how do you ensure paid search transparency?
Driving transparency across all channels in paid search will lead to better insights and results.