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Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of…
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your…
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and…
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn't ignore…
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann Smarty reviews…
Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy…
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts - but there are a number of proactive steps to take to…
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use…
GDPR: ensuring your website is secure
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are…
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent…
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your…
How to integrate SEO into the translation process to maximize global success
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built.
Six Hreflang tag pitfalls to watch out for on e-commerce websites
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into…
SEO basics: The top 8 mistakes that rookies (and new businesses) make
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their…
Shady competitors’ tactics and how to beat them: negative marketing resources
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers…
14 essential WordPress plugins to improve SEO
SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of…
What to do about competitors bidding on your brand terms in paid search
Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that…