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Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If…
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for…
5 ways to make your website stand out in the SERPs
Today's SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with. So…
How to expand search marketing reach in the slow season, part 1: Quora
Most businesses typically have a slow season when consumers don't think of purchasing their services or products. So how can they avoid getting into…
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But…
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're…
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses…
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be…
How to migrate your WordPress website domain name
There are many instances where a website might be required to change its domain name. For example, your website might be penalized heavily by…
A guide to the standard reports in Google Analytics: Audience reports
We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment,…
12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your…
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with…
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the…
Why Google Shopping is dominating retail search marketing
A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the…
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if…
Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity…
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase…
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change…
How to implement semantic markup using Google Tag Manager
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer…
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all…