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Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in…
Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We take a…
Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny…
5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful -- i.e. user…
How should PPC and SEO work together to gain visibility?
Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the…
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: "Wow, you looked at a lot of pages from my web site. How did you like it?" - people encountering a…
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We…
Yandex: Beating Google in Europe’s biggest internet market
Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching out into…
SEO for web designers: What you should know
Whether you're building a new site or revamping an existing one, these are the top SEO tips to keep in mind for web design.
Transformation of Search Summit roundup
Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of…
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search…
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new…
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data,…
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog's SEO.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the unethical act.…
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if the power…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet…