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Google PageSpeed Insights tool: Tips to score 100/100
The Google PageSpeed Insights tool analyzes your site's front-end performance and offers optimization suggestions. Here are 8 tips for getting 100/100.
4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO,…
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising…
How to start your freelance SEO career
Thinking of starting to put your SEO skills to good use as a side gig? Here are some tips and resources for how to…
SEO 2019: Nine tips for beginners
Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.
An SEO’s guide to Google Analytics terms
An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!
Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth…
Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of…
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and…
Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes…
Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here's an overview.
Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? "Zero results" update, mobile, featured snippets, and Google’s "biases."
Four tools to discover and optimize for related keywords
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something…
14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
How to increase page speed to improve SEO results
Is your site’s page load time having a negative impact on SEO? Don’t sweat! Here are 5 ways to strengthen your page speed scores…
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings.