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Analytics

Is user data truly protected in the Google Analytics universe?

After the GDPR breach in Italy, France, and Austria, here's a closer look at data analytics and factors marketers need to be mindful of

By Matthew Rogers and Laura Caveney · 01 Sep 2022

SEO

Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency

While canonicals can be a viable solution, Shopify’s native reliance on them can strain crawl budget and limit the organic visibility of your product…

By Marc Swann · 29 Aug 2022

Content

Why organic SEO might be your best option during high inflation

Investing in organic assets is a long-term solution to problems that brands are currently facing, here's how to make the most of it

By Tom Mansell · 25 Aug 2022

Development

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD

The next step towards boosting your SEO efforts.

By Joe Dawson · 24 Aug 2022

ROI Marketing

How do you use SEO to scale revenue and market share?

30-second summary: When the economy and business take a hit, marketing is the first to suffer budget cuts If you are asking, “should I…

By Kris Jones · 18 Aug 2022

SEO

Data speaks: Link relevancy trumps volume for SEO

High-quality, relevant coverage and links drive so much more than just SEO rankings and bring better ROI from your marketing budget

By Beth Nunnington · 17 Aug 2022

SEO

How do videos help your SEO strategy?

Can video marketing boost your SEO strategy? There are a few ways videos can help your SEO efforts.

By Ann Smarty · 11 Aug 2022

Analytics

Google Data Studio reporting: Nine features your clients will dig

Easier, faster, smarter ways to create and automate reports - spend more time on strategy and and less time on data crunching

By Alex Medawar · 11 Aug 2022

Industry

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

Post algorithm updates, some recipe sites experienced drops of 50 percent in May after huge increases in November!

By Robert Scott · 10 Aug 2022

Analytics

SEO best practice: How to write effective title tags in 2022

30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start…

By Jacob McMillen · 04 Aug 2022