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Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide…
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need…
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing your time…
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive…
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of…
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart…
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing prospecting activity,…
A review of the payday loans algorithm in 2018
Daniel Tannenbaum looks at the history of the payday loans algorithm for SEO and what is required today from brands to be more successful.
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you'll make in the early life of your business. The choices…
No need for Google: 12 alternative search engines in 2018
Here are 12 alternatives to escape your reliance on Google for all things search in 2018.
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there's a lot that content marketers can learn from this profession. While content that targets a…
How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole…
Is PPC still an effective channel in an ICO marketing strategy?
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were…
Top time-saving tools for SEOs
As an SEO, it's likely that you heavily rely on a number of time-saving tools. In this article, Adam Clemence shares the Chrome extensions…
Getting listed: how to generate more traffic and mentions
If you think directories are dead, think again: there are plenty of new and old directories out there that can send you traffic and…
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of…
The big picture: what’s next for image and voice search?
Voice search and image search are increasingly becoming more prominent in our society. Wajid Ali from Forward3D investigates how far the technology has advanced…
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs…
Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant,…
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you…