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Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own…
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or…
International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide…
Why Blog: The Benefits of Business Blogging for Visitors & Links
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question…
Google Reader Going Away July 1
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that…
Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new…
Pinterest Web Analytics Launches for Verified Websites
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of…
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting…
Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy
The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google…
LinkedIn Endorsements: The New “Poke”
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the…