Latest stories
27,171 articles, newest first.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares…
A guide to HTML and meta tags in 2018
To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML…
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices…
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a…
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid…
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares…
Is WordPress a good choice for SEO?
Is open-source platform WordPress a good choice for accomplishing the SEO goals you've been trying to achieve?
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest…
The conscientious searcher: how useful is Ecosia in a world dominated by Google?
Many forget there is an environmental cost to Googling. Could eco-friendly search engines, such as Ecosia, offer a valuable and green alternative?
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local,…
Closing the knowledge gap: how do you ensure paid search transparency?
Driving transparency across all channels in paid search will lead to better insights and results.
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports…
Technical SEO: why it matters and seven tweaks to give you an edge
Here are the seven tweaks that will improve technical SEO.
Facebook’s ‘Clear History’ could be a boon for organic search marketing
In response to the Cambridge Analytica controversy involving data privacy and security, Facebook announced at its F8 event this month that users will be…
The top 10 tools for getting an insight into your website analytics
By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical…
Mary Meeker’s Report 2018: the internet trends to watch out for
Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and…
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your…
What data do you need to find, pitch and win new SEO clients?
Conveying the specific remedies and additions that you would pursue to optimize a client’s site and search strategy serves as a strong introduction and…
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention…
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However,…