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Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from…
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime Pantry.
Four tools to better structure your article for SEO and usability
Writing good content isn't enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet…
Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and…
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this…
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much…
How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you…
Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach…
Using Python to recover SEO site traffic (Part one)
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python,…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for…
17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17…
Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on…
The state (or statelessness) of technical SEO in 2019
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike…
7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here's a roundup of seven social media monitoring tools that could revamp your 2019…
YouTube Optimization: Complete Guide
YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.
Five growth hack ideas for SEO
Five things you can do for free to boost organic search results. Tip #4: How just one word in a title can cause a…
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search…
YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization.
Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the…