Latest stories
27,170 articles, newest first.
Google’s average position sunset: Are you set up for the transition?
On September 30th, Google turned off average position as a metric. Ways to help advertisers set up with new metrics - impression share and…
12 Email marketing best practices for sales
Email marketing is one marketing tool that remains powerful even after all these years. A roundup of effective tactics with examples.
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for "exit rate" or something else. A quick-fire guide to become a bounce rate aficionado.
Page speed optimization: Six areas to focus on for better SEO results
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
Five sure-fire strategies to build inbound links
Guest posting's an effective way to build inbound links in 2019 and the years to come. Five effective strategies crafted to help you succeed.
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
How to educate clients about SEO and earn their trust
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust.
Scaling SEO: 5 levels of automated digital progression & elevation
BrightEdge's Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
Why website security affects SEO rankings (and what you can do about it)
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and…
Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here's a calendar with more than 300 holidays to give you…
The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being…
Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
Five factors that determine the overall page quality
Google hires real humans known as "Search Quality Raters". Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves…
Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
ROI of improving online reviews: +0.1 stars can boost conversion 25%
New report explores the ROI of improving online reviews and why brands should focus on location marketing, "near me" searches, and requesting reviews from…
Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and…
Accessibility and SEO: Where they overlap and how to optimize for both
What if I told you that accessibility and SEO could go hand in hand? Let's see how it can be done with site and…
Why businesses should implement structured data
It's been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is with samples,…
Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville
Mastercard's SVP of Global Digital Marketing Guillaume Conteville discusses optimizing for voice search and his upcoming session at the Search Summit.
Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on search transformation…