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Analytics in Real-Time with Chartbeat Publishing
If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient…
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy…
Twitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing…
Promoted Tweets: Is a Picture Worth 350% More Clicks?
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in…
How Google’s Mobile Best Practices Can Slow Your Site Down
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce…
Is Your Google Analytics Code Up to Date?
Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By…
Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping…
Google Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274…
BlueGlass Acquires Idealizer, Secures European Hub
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches…
SEO Content Analysis Using Google Analytics
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is…
Don’t Let Your Agency Fall into the T-Shaped Black Hole
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment…
Search Funnels in AdWords Show Value for Every Click
AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are…
Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress
If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put…
Creative Content Marketing: Winning Hearts, Minds & Wallets
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy,…