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Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying
Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress demanding reforms…
6 Ways to Improve Owned Digital Assets
We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets…
10 Outrageous Social Media Predictions for 2014
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts,…
SEO: You’re Now Being Graded on the Curve
Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they…
Gmail Strips Email Marketers of Data with Image Caching
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding…
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do…
IAB Tackles Native Advertising Standards as FTC Investigates
The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be…
Google Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of…
Cyber Monday 2013: Largest Online Spend in U.S. History
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other…
Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that…
Surprise! Google Updates PageRank Just in Time for Christmas
PageRank may not be dead after all. Google unexpectedly updated PageRank early this morning, just six weeks after head of webspam Matt Cutts told…
The ‘New SEO’ is Plain Old Marketing
Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like…
Google Trends Updates Accommodate Misspellings and Different Meanings
Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where…
Google Webmaster Tools Now Finds Smartphone Crawl Errors
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling…
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting…
Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external…
2013 Search Year in Review with Bing, Yahoo & Ask.com
Curious about the most popular people, places and things in 2013? Bing, Yahoo and Ask reveal the most memorable through search queries that dominated…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers…
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of…
Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and…