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Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white flag on…
55% don’t recognise paid ads in Google SERPS: stats
I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP…
Five ways to quantify relevance in content marketing
When it comes to content marketing, how do you quantify relevancy? Can you determine just how relevant you are, and how you can improve…
11 SEO myths to forget in 2016
Whether you’re an expert or a beginner at SEO, it's always useful to compile all the myths you read about, so you can work…
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
Integrating CRM with social: how advocates are built
If you're looking to build brand advocates, integrate your CRM and social data to ensure you don't overlook great customers who may have small…
Five absolutely vital elements for mobile SEO success
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile…
As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP's virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings.
Google Trends Explore tool gets a facelift
Google Trends Explore tool launches a new interface this week, but is it much better?
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.