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Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and…
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and less competition. Such agreements…
Five common website redesign and rebranding mistakes to avoid
There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic…
Q&A: ESPforMe’s Scott Rummler on how the future of search may all be in your mind
What do you imagine is the future of search?
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
How content marketers and SEO experts can optimize for RankBrain
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain.
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Quiz: Can you decipher these 25 marketing and business buzzwords?
Action these learnings while going forward, my most synergised thought-leader...