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Facebook Likes, Shares Don’t Impact Google Search Rankings [Study]
Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares…
Google ‘Let’s Go Caroling’ Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine
Google has created a festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and…
Video Ad Views Have More Than Doubled Since Last Year
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8…
Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking
Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the…
Big Data Marketing’s Next Frontier: Paid Search
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using…
Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the…
8 Tips for Building Your Internal Content Marketing Strategy
It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps.…
The Pros and Cons of Big Data Democratization
Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which…
11 Untapped Content Promotion Strategies
Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies that you…
Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a…
Twitter Shares the Year on Twitter #2013
What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most…
Google Torches Yet Another ‘Undetectable’ Link Network
The target this time was Backlinks.com. The takedown was announced by Google's Matt Cutts on Twitter, where he cited a line from their marketing…
6 Ways to Accelerate Your Local SEO Success in 2014
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic;…
Holiday Ecommerce SEO: The (Almost) A to Z Guide
Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce…
2014 Social Media Tricks, Tools & Trends
In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And…
Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on…
Google Buys Company That Designs Robots for Military
Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the firm closer to a future of robotics…
From Old School to New School: SEO in Transition
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan,…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display…
Naver Optimization: 5 Best Practices
If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand.…