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SEW Experts: Local Search for National Brands
National brands that empower their local sales channel can generate more sales, leads, and conversions. In today’s Vertical Challenge column, “Local Search for National…
Corporate America Can Learn a Lot from Bloggers
Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Here Come the Social Network Ads, Part II: The Local Angle
To follow up on Kevin Newcomb’s post earlier this week, there are some interesting local search and small business advertising implications to Facebook’s and…
Search Headlines & Links: November 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Getting a Blog’s Benefits, Without a Blog
Don’t want to put a blog on your B2B site? You can still get some of the benefits of blogging by doing as the…
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC) bidding option…
Local Search at the Pump
Google has struck a deal with gas pump kiosk maker Gilbarco Veeder-Root to implement Google Maps on the company’s Applause media system. The touch…
Link Building and Brainstorming Content
Good content gets you good links. To stand out and create some interesting buzz, you must get above the noise by doing something remarkable.…
SEW Experts: Link Building and Brainstorming Content
Nothing’s worse on the Web than upsetting users. Building links using great content can save even the most disastrous site. In today’s Link Love…
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
How can an organization integrate search with their other best of breed experts for optimal results?