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SEW Experts: Bid Management Lookback Options
One of the key factors when using bid management tools is how far back in time you need to look at the data to…
SEW Experts: Understanding the Global Search Marketplace – Part 1
The search world is expanding. Global players like Google, Yahoo, Baidu and Microsoft are competing to be the single resource for accessing information. In…
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental…
Search Headlines & Links: November 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Do You Know What’s Really Causing Your Results?
Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the…
Report: UK Small Businesses Shy Away from Search
A majority of small businesses in the U.K. are not investing in search marketing, but those who do are seeing an increase in sales,…
Yahoo Adds 9 Asian Countries To Mobile Search
Yahoo is now offering its mobile search product in Chinese and has added nine new partners in the Asian market according to a press…
Live Search Shopping Feature Commentary
Recently I covered the new shopping search when I did an interview with Garry Wiseman of Microsoft, but yesterday the Live Search blog highlighted…
Keywords First – New Web Site Second
Keyword research: Everything you wanted to know but were afraid to ask.