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Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Why Ingenio's apple of AT&T "I phone" local search strategy.
SEW Experts: Online Video Finds Local Search
How should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? In today’s Vertical Challenge…
SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today’s Vertical Challenge column, “Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy,”…
Search Headlines & Links: December 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search and the Comeback Kid: Part 1
Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a…
What’s Old Is New Again
There’s a hot new ad unit that all the search marketers are talking about. In today’s SearchDay, “Search and the Comeback Kid: Part 1,”…
Brand Strategies for Search Marketing – Part 3
Brands, branding, brand equity in search marketing. This week: the police.
Link Building: DIY In-House vs. Outsourced
Link development debate: In-house or outsourced? Or the old in-and-outsourced?
SEW Experts: Link Building: DIY In-House vs. Outsourced
A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. In today’s Link Love column, “Link…
SEW Experts: Brand Strategies for Search Marketing – Part 3
In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly…