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Industry

Yahoo Strategy from the Yahoo Magic 8 Ball?

Yahoo’s Yodel Turns Into a Whimper. That’s how BusinessWeek described the Yahoo earnings call. In his NY Times Tech blog, Saul Hansell savaged Yahoo…

By Kevin Heisler · 30 Jan 2008

Industry

Search Headlines & Links: January 30, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 30 Jan 2008

Industry

Search Marketers’ Wish Lists

We've collected the "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.

By Kevin Newcomb · 30 Jan 2008

Industry

Search Engine Market Share: comScore’s December Scorecard

Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches at the…

By Kevin Heisler · 30 Jan 2008

Industry

1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs

Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O” – owned…

By Kevin Heisler · 30 Jan 2008

Industry

Microsoft adCenter Partnering With WSJDN

Microsoft has announced it will provide the advertising for the Wall Street Journal Digital Network (WSJDN), which includes Barrons and marketWatch as well as…

By Frank Watson · 30 Jan 2008

Industry

Who Are The Real Online Influencers?

The prominent players in our space may not have the impact they think they have, if you follow the ideas explored in Guy Kawasaki’s…

By Frank Watson · 30 Jan 2008

Analytics

The New Age of Search Marketing

Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril.

By Eric Enge · 30 Jan 2008

Industry

The Day the Agency Model Died

The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death.

By Kevin Ryan · 30 Jan 2008

Video

Where’s The Online TV Search?

As consumers, we should be thrilled the TV networks have started delivering nice, deep inventories of video clips and longer-form videos online. That’s great…

By rumo · 30 Jan 2008