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Industry

Microsoft-Yahoo Fight Heats Up

Microsoft’s unsolicited bid to acquire Yahoo is heading down an unpleasant path. This week, Microsoft is reportedly undertaking a proxy fight, sending letters directly…

By Kevin Newcomb · 20 Feb 2008

Analytics

Landing Page Optimization for SEM: Design and Execute

Landing page optimization: design and execution. First, let's kill all the designers.

By Eric Enge · 20 Feb 2008

Industry

SEW Experts: Landing Page Optimization for SEM: Design and Execute

As a search marketer, you need to understand landing page optimization because it impacts your results. Higher conversion means a bigger impact for everything…

By Kevin Newcomb · 20 Feb 2008

Industry

Highlights from the SEW Blog: February 11-15, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 19 Feb 2008

Industry

Search Headlines & Links: February 19, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 19 Feb 2008

Industry

Search Engine Strategies London — Day One

Search Engine Strategies London 2008 is underway. With Day One under our belts, we’re happy to share some of the coverage of the event…

By Kevin Newcomb · 19 Feb 2008

Industry

Snakehead Fish Crosses The Pond?

A giant snakehead fish (the ” Jaws” of freshwater fish in Southeast Asia) was caught by a fisherman in England. The snakehead hooked in…

By Kevin Heisler · 19 Feb 2008

Industry

Ralph Wilson’s Introduction to Search Marketing at SES London

Condensing the essentials of search engine marketing into a one-hour session is a formidable challenge. This morning at SES London Dr. Ralph Wilson, Founder…

By Amanda Watlington · 19 Feb 2008

SEO

American Express Axes Ellen DeGeneres: Au Natural On Amex Site

In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au natural SEO…

By Mark Jackson · 19 Feb 2008

Industry

How To Outrank Your SEO Competitors

SEOs and Small Business Owners: Type-A personalities. What to do when your competitors outrank you in search engines.

By Carrie Hill · 19 Feb 2008