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The Why Behind Paid Search Trends: Measurability
There are countless reports that paid search is on the rise and is projected to continue trending upwards. But what are the driving forces…
adCenter Cooks Up a New Community Site
What do you get when you mix œ cup of paid search with Œ cup of blogs, Œ cup of videos and a dash…
Craigslist Ruling: Does This Extend To Our Paid Ads?
A recent ruling in Craigslist’s favor may let our paid ad suppliers rest a bit easier, as they are all advertising conduits. Google already…
Search Spend Seems Healthy Despite Slowing Economy
Despite an increasingly gloomy economic forecast, spending on search engine marketing continues to grow beyond expectations. Preliminary results of the 2007 State of the…
Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers…
Tips for Google Site and Category Exclusion Tool
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category Exclusion Tool.
Are Search Jobs Recession-Proof? If So, How Do You Get One?
In the past, traditional marketing budgets and jobs have been among the first to be cut whenever the economy hits a rough patch. So…
SEW Experts: Tips for Google Site and Category Exclusion Tool
Google has launched an important new tool that prevents your Content Ads from showing on poorly-performing sites: the Category Exclusion tool. In today’s Content…
Andrew Weatherwax of Global Strategies at SES London 2008
Andy Weatherwax, a Partner and the Director of Search Operations at Global Strategies Intl., spoke at the Big Site, Big Search session at SES…
Mike Grehan of Acronym Media discusses SES London 2008
Mike Grehan, the Global KDM Officer at Acronym Media and Co-chair of SES London 2008, was one of the hardest working people at the…