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Native Advertising for Small Business: The Missing Link?
A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem…
Mobile, the Ultimate Shopping Assistant, Says Google
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
Google Testing “Not Mobile-Friendly” Icons
The tech giant is testing the new icons in its mobile search results.
Right to Be Forgotten: Google Refreshes Stats
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
Quality Assured! How to Create a Universal SEO QA Checklist
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
It’s Not an SEO’s Job to Create Content
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting…
Sit Back and Let Google Make Plans for You
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
Know Your Platforms: AdWords vs. AdWords Express
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or…
Elite SEM Wins Best Agency at U.S. Search Awards
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
Is Google’s Knowledge Vault Smarter Than Siri and Cortana?
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed,…
Google App Searches Gmail for Upcoming Bills
Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills…
It Takes a Village – or at Least a Team – to Build Successful Websites and Apps
Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place…
Deal With the Big Rocks First
Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first.
Google Adjusts Standards for Newsworthy Material
Reddit, as well as additional nontraditional "news" sources, have been appearing in Google's "In the News" results.
Penguin Recovery: Should You Be Removing Links or Just Disavowing?
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
The Evolution of SERPs and User Behaviors
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we…
Drop the Beat: Bing Adds Song Lyrics to Search Results
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right link.
37 SEO Experts You Should Be Following on Twitter
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news,…