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What is an AdWords Quality Score and how can you improve yours?
If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you…
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee's growth is their ability to execute a winning digital marketing strategy that is unfettered by a…
What are sitelinks and how can I get them?
What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about…
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the…
How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend…
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an SEO agency…
How to align your content strategy with your sales funnel
From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your…
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more,…
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly…
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying…