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Search Headlines & Links: April 9, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo to Test Google Ads – Take That, Mr. Ballmer!
Yahoo announced today that it “will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside…
Making Yahoocrosoft a Reality
The quibbling of two secondary competitors, while another lengthens its lead, has resulted in the downfall of many in the past. This week, I…
USA Today Launches Message-Based Application
While many newspapers struggle to adapt to the web, USA Today is proving that they are one of the ones who get it. Today,…
Why search engine marketers should attend SES Toronto 2008
Search engine marketers on both sides of the Canadian – American border should attend Search Engine Strategies Toronto, which is being held at Metro…
Google Will Not Kill the Agency Star, Says Publicis CEO
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says…
Yahoo Gets Investor Support on Efforts to Fend Off Microsoft
Microsoft’s gamble that Yahoo investors will support their takeover of the search engine may already be backfiring. According to published reports, Legg Mason, Yahoo’s…
IndexTools acquired by Yahoo!
Yahoo has acquired IndexTools, a leading web analytics company. For another take on this, check out Eric Peterson’s post on the topic. As Eric…
How to Measure Customer Satisfaction with Web Analytics
In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming…
SEW Experts: Making Yahoocrosoft a Reality
The quibbling of two secondary competitors, while another lengthens its lead, has resulted in the downfall of many in the past. Yahoo and Microsoft…