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SEO

If Search Is Recession-Proof, Watch Out For Newbie Bidders

Reprise Media Partner Joshua Stylman wrote a piece about search advertising and the impending recession detailing how search should be the last advertising method…

By Frank Watson · 17 Apr 2008

Industry

Google Engine Discussed At Popular Mechanics

Google Search Guru Udi Manber answered 20 questions over at Popular Mechanics, and they were not discussing gas mileage or horse power. The questions…

By Frank Watson · 17 Apr 2008

Analytics

Search Gains on Social Media in Share of Online Video Referrals

Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to online video.…

By Nathania Johnson · 17 Apr 2008

Local

Urban Mapping Unveils Geotargeting and Local Search Platform

7% of searches are local, including a zip code, city or neighborhood term. With over 10.8 billion searches conducted by Americans in the month…

By Nathania Johnson · 17 Apr 2008

PPC

Clickable’s SEM Software Gets Positive Reviews

Clickable is the latest Software-as-a-Service offering for Search Engine Marketers. SmallBusinessComputing.com’s Gerry Blackwell had the chance to get insight from one of the private…

By Nathania Johnson · 17 Apr 2008

Industry

Search Engine Promises to Reduce Carbon Footprint

If you want to “go green” while conducting your searches, then a new search engine is right up your alley. Echocho promises to grow…

By Nathania Johnson · 17 Apr 2008

PPC

Yahoo’s Test of Google Ads is Successful, Partnership Progresses

Yahoo’s two week test of Google’s search advertising has proved successful, according to the Wall Street Journal, citing “people familiar with the matter.” As…

By Nathania Johnson · 17 Apr 2008

Social

Barack Obama is Rocking the Youth Vote

Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is…

By Liana Li Evans · 17 Apr 2008

Industry

Don’t Play Lifeguard in the Social Community Pool

Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your…

By Erik Qualman · 17 Apr 2008

Industry

Link Building Case Study for Luxury Hotels

Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your…

By Justilien Gaspard · 17 Apr 2008