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Online Advertising Shifting from Branding to Direct Response
Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across…
MySpace Launches Beta Version of New Advertising Platform
Social media networks have struggled to produce confidence in their advertising options, but MySpace is hoping to change that with the beta launch of…
Google Pursues the Baidu-Dominated Chinese Search Market
In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already…
Survey Finds Search Engine Marketing Budgets in UK to Increase
According to the UK Search Engine Marketing Report 2008, released today by E-consultancy in association with Search Engine Marketing agency Neutralize (**), the industry…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
SEW Experts: B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Creating ad groups for a business-to-business (B2B) content advertising campaign can be done by examining the pages that show up high in the results…
Avinash Kaushik, iPerceptions Offering 4Q: Exit Popup To Survey Visitors
Avinash Kaushik is one of the most knowledgeable people in the analytics space, but his newest venture 4Q with iPerceptions may have a problem.…
We May Not Need Standards But FTC, FCC Want To Gives Us Regulations
While the standards debate rages on, our industry is fast coming under the influence of government regulations. This week has seen discussions about behavioral…
Case Sensitive Google Search Results Being Found
Chris Silver Smith over at NetConcepts found case sensitive results in Google SERPs. Let’s hope this is just some error and not a change…
Guess Who’s Skin Deep in The New York Times?
You’re never going to guess which SEO rockstar was in The New York Times yesterday… Oh. You guessed. Right. Well then. Carry on. Rand…