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212 Interactive Advertising Club Tonight: Kevin M. Ryan on Search
If you’re in Manhattan tonight (or even in Weehawken, NJ for the SEMPO Board meeting) stop by Ogilvy Worldwide HQ at 6pm and meet…
Microsoft Goes Deep with Search Results, Competes with Google’s Sitelinks
The team at Live Search as announced the addition of a deep links feature to its search results. Similar to Google’s Sitelinks, the feature…
Turning Sensationalized Content into a Resource
Over the past couple of weeks, I’ve talked in-depth about types of blog content, and types of social media content. One interesting observation was…
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets
In lead generation campaigns, you need the right mix of quality and quantity. Chances are you're leaving leads on the table in your PPC…
Forget Google’s 20% Jump, Baidu UP 78% In Month
The strength of Chinese search engine Baidu in the Asian market – beating Google in the valued China market – has been reflected in…
Ebay Suing Craigslist For ‘Diluting Investment’ In Company
Minority interest holder, EBay is taking Craigslist to court for actions that have yet to specify have “diluted” their investment, the New York Times…
Google Retains Top Brand, Microsoft Third
For the third straight year, Google has topped Millward Brown’s annual ranking of top international brands, with Microsoft coming in third behind GE. The…
Google Sued for Ad Fraud; Another Class Action Settlement?
Today Google was slapped with a an advertising fraud lawsuit that will be fascinating – and important – for AdWords advertisers to watch. The…
Is There Room for Another Free Analytics Tool?
Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities…
Yahoo Earnings Beat Estimates
Yahoo reported its quarterly earnings today, beating previous analyst estimates. It’s probably the most important earnings report Yahoo has ever had to make, since…